The catalogue · 34 services · fixed scope, fixed price
Everything,
priced up front.
No proposals, no discovery calls to get a number. Every service lists its scope, its price in AUD and what it needs from you before you order.
AUD · GST INCLSTRIPENO LOCK-IN
Flagship services
4 SERVICES · $199 to $499Google Ads
5 SERVICES · $49 to $299Tracking & audits
3 SERVICES · $149 to $249SEO & website
6 SERVICES · $99 to $299Copy & conversion
8 SERVICES · $249 to $699Social & video
2 SERVICES · $199 to $349Strategy & brand
1 SERVICE · $499 to $499Ongoing subscriptions
5 SERVICES · $149 to $299Custom jobs
Need something tailored, not templated?
For larger launches, multi-channel builds, or work that doesn't fit a standard service, we scope it directly and turn it into a tracked project with clear approvals.
Ready when you are
Pick one and
get it moving.
Fixed price, two approval gates, and a live timeline from the moment you pay.
Customer Avatar
Deep customer research that makes every other campaign sharper. Reused by every service you buy afterwards.
What it is
Deep customer research, whether you’ve got hundreds of customers or haven’t launched yet. We study your website and your competitors, then interview you by email, one question at a time.
You get a full avatar library: who your customers are (or will be), their pains, the words they use, what makes them hesitate, and what they want. Each avatar is marked by how solid the evidence behind it is, so you can see what’s proven and what still needs testing. Reusable across Google Ads, Meta, Organic Content and SEO Content.
It’s the foundation service. Every campaign you run after it is more focused because of it.
Also could go by Buyer Persona, Customer Profile, Ideal Customer Profile (ICP), Client Profile, Ideal Client Profile, Target Audience, and Buyer Archetype.
How it runs · about 6 working days
- DAY 1Website & market researchScrape the site and gather avatar signals.
- DAY 2-4Avatar interviewStructured interview to surface every customer type.
- DAY 5-6Build avatar libraryDeep profiles: pains, language, objections, desires.
- DAY 6Delivery & reviewHand over the avatar library; client review.
Google Ads Campaign Builder
From your URL to an upload-ready campaign: research, strategy, production, bulk-import CSVs and a setup checklist.
What it is
From URL to an upload-ready Google Ads campaign of your chosen type. Research, strategy, full production, Google Ads Editor bulk-import CSVs, and a setup checklist. Choose your campaign type at checkout.
Choose at checkout · Campaign Type
How it runs · about 11 working days
- DAY 1-2Discovery & researchBrief, LP analysis, operational interview, avatar integration.
- DAY 3-4Strategy & architecture YOU APPROVECampaign plan, structure, bidding. Client sign-off gate.
- DAY 5-7ProductionKeywords/assets/copy for the chosen campaign type.
- DAY 8-9Setup assets & QAConversion-tracking spec (if purchased), bulk CSVs, QA report.
- DAY 10Final review & approval YOU APPROVEQA package sign-off gate.
- DAY 11Launch handoffImport instructions, setup checklist, optimizer seed.
Optional add-ons
Monthly Google Ads Optimization
A full-account optimisation every month. You approve the change set before anything applies.
What it is
A full-account optimization every month: conversion-tracking health, search terms & negatives, keyword health, Smart Bidding, scale readiness, budget & pacing, creative & asset performance, audiences, and geo/device/schedule. You get a prioritized plan; changes apply only after your approval.
How it runs · each cycle
- DAY 1Connect & pull dataRead seed/context; pull the month's account data.
- DAY 2-3Health triage & analysisTracking gate, then all optimization modules.
- DAY 4Action plan & change setPrioritized plan + dry-run change set.
- DAY 5Optimiser reviewInternal review of the change set for safety & fit.
- DAY 6-7Client approval YOU APPROVEClient approves changes (all/some/none). Awaiting Feedback.
- DAY 8Apply & monthly reportApply approved changes (guardrailed); deliver report; re-seed.
Google Ads Keyword & Search Terms Audit
Find wasted spend, long-tail wins and negative-keyword gaps in your Google Ads account.
What it is
N-gram and search-terms analysis across your account: wasted-spend keywords, long-tail opportunities, negative-keyword gaps. You get a prioritized findings report and a ready-to-apply negative list.
How it runs · about 4 working days
- DAY 1Pull account dataPull keyword and search-terms reports.
- DAY 2N-gram & wasted-spend analysisLong-tail discovery, wasted-spend and N-gram analysis.
- DAY 3Findings report & negative listPrioritized findings and a ready-to-apply negative-keyword list.
- DAY 4Delivery & walkthroughHand over the report; client review.
Optional add-ons
Google Search Console SEO Audit
CTR gaps, content decay, cannibalisation and striking-distance keywords from your GSC data.
What it is
A full GSC audit: CTR underperformance, content decay, keyword cannibalization, and striking-distance keyword opportunities. Requires connecting your Google Search Console property during onboarding.
How it runs · about 5 working days
- DAY 1Confirm GSC access & pull dataVerify the connected GSC property; pull performance data.
- DAY 2-3CTR, decay & cannibalization analysisIdentify CTR underperformance, content decay, and cannibalization.
- DAY 4Striking-distance opportunitiesSurface keywords ranking just outside page one.
- DAY 5Delivery & walkthroughHand over the report; client review.
Landing Page CRO Audit
A five-layer conversion review of your page, delivered as a prioritised fix list you can act on.
What it is
An expert conversion-rate review of your landing page across five layers: clarity, motivation, friction, authority, and action. You get a prioritized fix list, not just a critique.
How it runs · about 3 working days
- DAY 1Five-layer page reviewClarity, motivation, friction, authority, action.
- DAY 2Findings & fix listPrioritized, actionable fix list.
- DAY 3Delivery & walkthroughHand over the report; client review.
Google Ads Scale Readiness Check
Which campaigns can safely take a bigger budget, and which would burn it.
What it is
We analyse which of your campaigns can safely handle a budget increase, based on budget-constraint signals, performance variance, conversion volume, and learning-period status.
How it runs · about 3 working days
- DAY 1Pull campaign dataPull budget, performance, and learning-period data.
- DAY 2Stability & readiness analysisApply the stability rules to each campaign.
- DAY 3Recommendation deliveryHand over which campaigns are scale-ready.
Google Ads Smart Bidding Review
Adjust your tROAS/tCPA, switch strategies, or stay the course, based on your account data.
What it is
A bidding-strategy coaching session backed by your actual account data: whether to adjust tROAS/tCPA targets, switch strategies, or stay the course, with the reasoning shown.
How it runs · about 3 working days
- DAY 1Pull bidding & conversion dataPull bid-strategy and conversion performance data.
- DAY 2Strategy & target analysisEvaluate current strategy and targets against performance.
- DAY 3Recommendation deliveryHand over the bidding recommendation and reasoning.
Website SEO Injection / Hack Scan
A full crawl for hidden spam, cloaked content and injected links, with remediation steps.
What it is
A full crawl of your site for SEO injection attacks: hidden spam text, cloaked content, injected backlinks, and obfuscated scripts. You get a findings report and remediation guidance.
How it runs · about 3 working days
- DAY 1Full-site crawl & scanCrawl the site for injection, cloaking, and obfuscation signs.
- DAY 2Findings reportDocument hidden spam, cloaked content, and injected links.
- DAY 3Delivery & remediation guidanceHand over findings and remediation steps.
Landing Page Copy
Direct-response page copy: problem, story, proof, offer, CTA. One revision round included.
What it is
Direct-response landing page copy: problem amplification, transformation story, social proof, offer, and CTA. Base price covers a standard product/opt-in page; scope confirmed at intake.
How it runs · about 5 working days
- DAY 1Brief & offer researchGather the offer, audience, and proof points.
- DAY 2-3Draft copyWrite the full page: problem, story, proof, offer, CTA.
- DAY 4Revision roundIncorporate one round of client feedback.
- DAY 5DeliveryHand over the final copy.
Optional add-ons
Email Promotion Strategy
A full strategy plus ready-to-send copy for your launch, sale or sequence.
What it is
A full email strategy plus ready-to-send copy for a launch, sale, or sequence: offer sequencing, send schedule, and every email written.
How it runs · about 5 working days
- DAY 1Offer & audience briefGather the offer, audience, and promotion goal.
- DAY 2Strategy & sequence outlinePlan the send schedule and email sequence.
- DAY 3-4Email copywritingWrite every email in the sequence.
- DAY 5Delivery & reviewHand over the strategy and copy; client review.
Optional add-ons
LinkedIn Carousel Pack
A ready-to-post document carousel from your article or idea, packaged as a PDF.
What it is
A ready-to-post LinkedIn document carousel built from your source article or idea: cover, teaching panels, CTA, consistent theme, packaged as a PDF.
How it runs · about 5 working days
- DAY 1Source content & outlinePick the source article/idea and outline the panels.
- DAY 2-3Design & copy productionBuild the cover, teaching panels, and CTA.
- DAY 4Review & PDF packagingVisual review and package as a PDF.
- DAY 5DeliveryHand over the final carousel PDF.
Optional add-ons
Google Ads Ad Copy Pack
Fresh RSA headlines and descriptions for new or low-CTR ad groups, written to convert.
What it is
Fresh Responsive Search Ad headlines and descriptions written with emotional triggers and USP-driven copy, for new ad groups or ads stuck below a 7% CTR. You get upload-ready headline and description sets, not a brainstorm doc.
How it runs · about 4 working days
- DAY 1Brief & account contextGather ad groups, USPs, and current CTR data.
- DAY 2RSA copywritingWrite headline and description sets with emotional triggers and USPs.
- DAY 3QA & polishCheck character limits, policy compliance, and variety.
- DAY 4DeliveryHand over upload-ready RSA sets.
Website Content Export / Migration Pack
Every page of your site exported as clean Markdown, ready for a redesign or migration.
What it is
We crawl your site via its sitemap and hand back every page as clean, organized Markdown, ready for a redesign, a platform migration, a knowledge base, or AI workflows. You get a complete content archive of your whole site.
How it runs · about 3 working days
- DAY 1Sitemap crawlCrawl the site via sitemap.xml (or HTML fallback).
- DAY 2Markdown conversion & organizationConvert every page to Markdown; organize the archive.
- DAY 3DeliveryHand over the complete content archive.
Meta Ads Campaign Build
Research, angles, and generated creative and copy for Facebook and Instagram, delivered ready to launch.
What it is
From your URL to an upload-ready Meta (Facebook/Instagram) campaign: deep market research, customer roleplay, strategic angles, and complete creative, generated ad images plus copy. Choose your campaign objective at checkout. You get a ready-to-launch campaign, not a pile of assets.
Choose at checkout · Campaign Objective
How it runs · about 11 working days
- DAY 1-2Discovery & researchBrief, market research, customer roleplay, avatar integration.
- DAY 3-4Strategy & angles YOU APPROVEStrategic angles and campaign plan. Client sign-off gate.
- DAY 5-7Creative productionGenerate ad images and write copy for the chosen objective.
- DAY 8-9Campaign assembly & QAAssemble the upload-ready campaign; QA pass.
- DAY 10Final review & approval YOU APPROVEQA package sign-off gate.
- DAY 11Launch handoffSetup instructions and launch checklist.
Optional add-ons
Organic Social Content Month
A ready-to-post month of Instagram and Facebook content: strategy with pillars, every caption written, images generated.
What it is
A ready-to-post month of Instagram and Facebook content: brand research, a content strategy with pillars, every caption written (Instagram + Facebook versions with hashtags), and generated images. You get a complete content calendar, not a list of ideas.
Choose at checkout · Posts a month
How it runs · about 8 working days
- DAY 1Brand researchResearch the brand, voice, and audience.
- DAY 2-3Content strategy & pillars YOU APPROVEContent strategy with pillars. Client sign-off gate.
- DAY 4-5Caption writingWrite all Instagram + Facebook captions with hashtags.
- DAY 6-7Image generation & calendar assemblyGenerate images; assemble the posting calendar.
- DAY 8Delivery & reviewHand over the month of content; client review.
One-Time Google Ads Account Audit
A full account health check as a one-off deep audit, with a prioritised fix list. We only look: nothing in your account gets changed.
What it is
The full monthly optimizer's health check as a one-off deep audit: conversion-tracking health, search terms, keywords, bidding, budgets, creative, audiences, and hygiene. You get a prioritized action plan and an import-ready recommended change set, nothing is applied, no ongoing commitment.
How it runs · about 5 working days
- DAY 1Connect & pull dataRead any optimizer seed; pull full account data.
- DAY 2-3Health triage & module analysisTracking gate, then all optimization modules.
- DAY 4Action plan & recommended change setPrioritized plan; recommendations only, nothing applied.
- DAY 5Delivery & walkthroughHand over the audit report; client review.
Positioning & Messaging Guide
Your avatar research distilled into a one-page positioning and messaging guide.
What it is
Your customer research distilled into a one-page strategic guide the whole team can write from: positioning statement, value proposition, three messaging pillars with proof, objection handling, and a distilled language bank. Built from your Customer Avatar library.
How it runs · about 4 working days
- DAY 1Avatar library intakeConfirm the avatar asset (reused or fresh).
- DAY 2Positioning synthesisPrimary avatar, differentiator, messaging pillars.
- DAY 3Guide draftingObjection handling, language bank, secondary-avatar deltas.
- DAY 4Delivery & reviewHand over the guide; client review.
Email Welcome / Nurture Sequence
An evergreen welcome and nurture sequence, every email written and ready to load.
What it is
An evergreen welcome and nurture sequence triggered by signup, download, or first purchase: welcome, quick win, story, proof, objection Q&A, and a soft offer, every email written and ready to load into your platform. No fake countdowns; these emails stay true all year.
How it runs · about 5 working days
- DAY 1Offer & entry-trigger briefGather the offer, audience, and sequence entry trigger.
- DAY 2Sequence strategy & outlinePlan sequence length, spacing, and email roles.
- DAY 3-4Email copywritingWrite every email in the sequence.
- DAY 5Delivery & reviewHand over the sequence; client review.
Optional add-ons
VSL / Long-Form Sales Letter
A video sales letter or long-form sales letter script, plus a short companion page.
What it is
A video sales letter script or long-form sales letter written for the ear: hook, story, mechanism reveal, proof stack, offer, and a triple close, plus a short companion landing page for the video. Built on direct-response principles, grounded in your real proof.
How it runs · about 5 working days
- DAY 1Brief & offer researchGather the offer, audience, story, and proof points.
- DAY 2-3Script draftingWrite the full script: hook, story, mechanism, proof, offer, triple close.
- DAY 4Revision roundIncorporate one round of client feedback.
- DAY 5DeliveryHand over the script and companion page copy.
Optional add-ons
Full-Funnel Landing Page Set
Opt-in, sales, upsell and thank-you pages as one set, on a single promise thread.
What it is
Four pages, one promise thread: opt-in page, full sales page, upsell page, and thank-you page, each written to do its single job, with consistent language from your customers' own words. The complete funnel, not one page in isolation.
How it runs · about 6 working days
- DAY 1Brief & funnel mappingMap the four pages, offers, and traffic source.
- DAY 2-3Opt-in & sales page copyWrite the opt-in page and full sales page.
- DAY 4Upsell & thank-you page copyWrite the upsell and thank-you pages.
- DAY 5Revision roundIncorporate one round of client feedback.
- DAY 6DeliveryHand over all four pages.
Optional add-ons
Outdated Content Refresh Plan
Turn your Search Console decay data into a ranked refresh queue with per-page briefs.
What it is
We turn your Search Console decay data into a ranked refresh queue: every declining page scored by recoverable clicks vs effort, with a per-page brief, target queries, exact actions, and drafted title/meta copy for the quick wins. Requires a connected Google Search Console property.
How it runs · about 4 working days
- DAY 1Confirm GSC access & pull dataVerify the connected GSC property; pull decay, quick-win, and cannibalization data.
- DAY 2Decay & opportunity analysisScore every declining page: recoverable clicks vs effort.
- DAY 3Refresh queue & page briefsRanked queue with per-page briefs; drafted title/meta for quick wins.
- DAY 4Delivery & walkthroughHand over the refresh plan; client review.
Monthly Negative-Keyword Maintenance
A monthly search-terms sweep and fresh negative list, so wasted spend never compounds.
What it is
Every month we sweep your search terms with N-gram analysis and deliver a fresh, ready-to-apply negative-keyword list, so wasted spend gets cut before it compounds. You approve the list before anything is applied.
How it runs · each cycle
- DAY 1Pull search-terms dataPull the month's search-terms report.
- DAY 2N-gram sweep & negative listWasted-spend analysis; build the month's negative list.
- DAY 3-4Client approval YOU APPROVEClient approves the negative list. Awaiting Feedback.
- DAY 5Deliver apply-ready listDeliver the approved, import-ready negative list.
Quarterly Customer Avatar Refresh
Re-run avatar discovery every quarter, with a changelog of what changed.
What it is
Markets move. Every quarter we re-run avatar discovery against your previous library and deliver an updated one with a changelog: new segments found, retired avatars, and shifts in pains, language, and objections, so every campaign keeps speaking to who's actually buying now.
How it runs · each cycle
- DAY 1Read previous libraryLoad last quarter's avatar library as the baseline.
- DAY 2-4Refresh interview & sweepProbe what changed; re-run signals and category sweep.
- DAY 5-6Update profiles & changelogUpdate the library; write the quarter's changelog.
- DAY 7Delivery & reviewHand over the refreshed library; client review.
GA4 & Conversion Tracking Audit
Verify your GA4 and Google tag actually measure the right conversions, with an exact fix list.
What it is
We verify your GA4 and Google tag setup actually measures what matters: tag coverage, event mapping, conversion definitions, Google Ads import health, double-counting, and value tracking. You get a plain-English verdict and an exact, ordered fix list, so you can trust your numbers before spending on them.
How it runs · about 4 working days
- DAY 1Access & context intakeGather GA4 access or exports, Google Ads conversions, and the operational conversion definition.
- DAY 2Eight-point tracking auditTag coverage, event mapping, double-counting, import health, value, consent, cross-domain, hygiene.
- DAY 3Verdict, fix list & verification planSeverity-ranked findings, ordered fix list, verification steps.
- DAY 4Delivery & walkthroughHand over the audit; client review.
Lead Magnet Creation
A high-converting opt-in asset that leads straight to your paid offer, with opt-in page copy.
What it is
A single high-converting opt-in asset, checklist, guide, template, or scorecard, written to solve one urgent problem and lead straight to your paid offer. Delivered ready to design, with opt-in page copy and a delivery email to plug into your welcome sequence.
How it runs · about 4 working days
- DAY 1Brief & bridge testConfirm audience, paid offer, and the magnet-to-offer bridge.
- DAY 2Format & outlinePick the format; outline the asset.
- DAY 3Write asset + opt-in & delivery copyFull asset, opt-in page copy, and delivery email.
- DAY 4DeliveryHand over the magnet and companion copy.
Optional add-ons
Technical / On-Page SEO Audit
A crawl-based audit of titles, links, indexation and structure. No Search Console needed.
What it is
A crawl-based audit of what search engines actually see: titles, metas, headings, internal linking, indexation, structured data, and content quality, no Search Console access required. You get a severity-ranked fix list, rewritten titles and metas for your top pages, and a 30-day execution order.
How it runs · about 4 working days
- DAY 1Crawl the siteSitemap crawl; collect per-page and site-wide signals.
- DAY 2Technical & on-page checksIndexability, duplication, structured data, per-page issues.
- DAY 3Fix list & rewritten titles/metasSeverity-ranked fixes; top-10 title/meta rewrites; 30-day order.
- DAY 4Delivery & walkthroughHand over the audit; client review.
SEO Blog Article Pack
A batch of 3 search-optimised linked articles on a topic, written to rank and feed your money pages. (no more then 5000 word articles)
What it is
A set of 3 search-optimised long-form articles built around one topic cluster. Written to rank and send readers to the pages that make you money.
We sort your keywords by what each searcher wants, then deliver full articles with internal links, title options, meta descriptions and a publishing order.
It works best with Customer Avatar: if you have one, we write from what your customers ask and how they say it.
How it runs · about 7 working days
- DAY 1Brief & keyword intakeGather target keywords, money pages, and voice.
- DAY 2Intent map YOU APPROVECluster keywords into articles by intent. Client sign-off gate.
- DAY 3Search ranking checks & outlinesPer-article SERP reality check and outline with internal links.
- DAY 4-6Draft the packWrite all articles with titles and metas.
- DAY 7Delivery & publishing planHand over the pack and publishing order.
Short-Form Video Script Pack
A month of TikTok, Reels and Shorts scripts with hooks, shot notes and captions.
What it is
A month of TikTok, Reels, and Shorts scripts your team can film on a phone: scroll-stopping hooks, beat-by-beat scripts with shot notes and on-screen text, captions and hashtags, plus a batch-filming guide and posting calendar.
How it runs · about 5 working days
- DAY 1BriefGather offer, on-camera setup, platform priority, and proof.
- DAY 2Angle plan YOU APPROVE12 concepts across the angle mix. Client sign-off gate.
- DAY 3-4Script writingWrite all scripts with hooks, shot notes, captions.
- DAY 5Delivery & filming guideHand over scripts, filming guide, and calendar.
Optional add-ons
Cold Email Outreach Sequence
A B2B outbound sequence with targeting, follow-ups and deliverability guardrails.
What it is
A B2B outbound sequence built to get replies without burning your domain: sharp ICP targeting, a per-prospect personalization system, a 4-touch sequence with follow-ups and subject lines, plus deliverability and compliance guardrails. Relevant enough that it couldn't be sent to your prospect's competitor unchanged.
How it runs · about 5 working days
- DAY 1Brief & ICPGather offer, ICP, proof, volume, and CTA; screen for compliance.
- DAY 2Targeting & personalization systemICP definition, trigger events, personalization fields.
- DAY 3-4Write sequence & guardrails4-touch sequence, subject lines, and deliverability/compliance page.
- DAY 5Delivery & reviewHand over the sequence and guardrails; client review.
Optional add-ons
Content Repurposing Engine
Turn one blog post, webinar or podcast into a week of channel-native content, every month.
What it is
Every month we turn one source asset, a blog post, webinar, or podcast, into a week of channel-native content: social posts, an email, a LinkedIn carousel brief, and short-form video hooks. One recording, a week of publishing, compounding month over month.
How it runs · each cycle
- DAY 1Source intake & idea miningIngest the month's source; extract the idea map.
- DAY 2-3Build the week's packageSocial posts, email, carousel brief, and video hooks.
- DAY 4Client approval YOU APPROVEClient approves the week's content. Awaiting Feedback.
- DAY 5Delivery & engine logDeliver the week plan; log the cycle for next month.
Optional add-ons
Brand Identity / Visual Brand Kit
A starter brand system: logo direction, palette, type and a guide your team can use.
What it is
A starter brand identity system your whole team can work from: logo direction with generated concepts, a color palette with HEX/RGB, typography with usable font choices, and a voice snapshot, delivered as a written brand guide plus concept imagery.
How it runs · about 6 working days
- DAY 1Brand briefGather positioning, personality adjectives, and constraints.
- DAY 2Direction YOU APPROVEVisual direction from the adjectives. Client sign-off gate.
- DAY 3-4Generate conceptsLogo concepts, palette board, and typography specimen.
- DAY 5Assemble brand guideWrite the brand guide around the chosen concepts.
- DAY 6Delivery & reviewHand over the guide and concepts; client review.
Google Business Profile / Local SEO
Optimise your profile and local footprint for the map pack, with copy ready to paste.
What it is
We optimize your Google Business Profile and local footprint for the map pack: categories, services, and description rewritten and ready to paste, a review-request and response system, NAP/citation consistency, and a month of ready-to-publish profile posts.
How it runs · about 4 working days
- DAY 1Intake & profile accessGather business details, target services, city, and profile access.
- DAY 2Profile & local auditScore categories, NAP, completeness, reviews, activity, site signals.
- DAY 3Optimization copy & plansRewritten profile copy, review plan, citations, and 30-day posts.
- DAY 4Delivery & walkthroughHand over the package; client review.
Growth Strategy Roadmap
A prioritised 90-day roadmap that names your biggest growth constraint and sequences the fix.
What it is
A prioritized 90-day marketing roadmap that names your single biggest growth constraint and sequences what to do about it, phase by phase, tied to metrics, with an explicit list of what to ignore for now. The strategic anchor the rest of your marketing plugs into.
How it runs · about 6 working days
- DAY 1-2Situation assessmentBusiness, audience, funnel, and competitive inputs; find the constraint.
- DAY 3-4Sequence the roadmapPhase 90 days against the constraint; tie initiatives to metrics.
- DAY 5Draft roadmap & service mapWrite the roadmap incl. the deliberately-not-doing list and service map.
- DAY 6Delivery & reviewHand over the roadmap; client review.