STRATEGY · 3 MIN READ
Why we publish every price
The industry norm of quoting after a call exists for the supplier's benefit, not yours. Here's what changes when the number is on the page.
Jake Groot · LEAD MARKETING MANAGER
Ask most marketing suppliers what something costs and you get a calendar invite. That isn't an accident.
What a hidden price buys the seller
Room to price you on your appetite rather than the work, and a call in which the scope is defined after the budget is known.
What publishing costs us
We lose the ability to charge more when someone clearly has more. We think that's the correct trade for being the option a wary owner is willing to try.
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