STRATEGY · 4 MIN READ
Buying research once instead of every campaign
Customer research is the only marketing asset that makes everything you buy after it cheaper. Most people re-buy it by accident, every time.
Jake Groot · LEAD MARKETING MANAGER
Every campaign needs to know who it's talking to. If that knowledge lives in a supplier's head, you pay for it again on every engagement.
What the asset actually is
- The pains and desires in your customers' own words.
- The objections that kill a sale, and the answers that don't.
- The language bank your ads, pages and emails all draw from.
Why it compounds
Once it's attached to your account, every later service reads from it. The second campaign is faster and sharper than the first, and the fifth doesn't start from zero.
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